![]() But big enough to check emails, surf online, read and edit documents and presentations on the go. The iPad however, was the perfect out of office ‘computer’ as it was light and small enough to carry around, and put in my bag. ![]() I didn’t like the fact that I was faced with having to lug around a heavy Macbook. But they can tell you easily what they don’t like. I realised that this was exactly what I needed as I really didn’t want another computer, I already had an iMac.Ĭustomers and end-users don’t always know what they want. At the time, I was considering which Macbook (laptop) to buy when Apple announced the iPad. ![]() In 2010, I didn’t know that I wanted a tablet, and now, six years later, I can’t live without my iPad. Pausing for a few seconds to gather my thoughts for a response, I realised that the quote still makes sense, regardless if Henry said it or not. During this session, one of the workshop participants challenged this notion and cited the ‘faster horses’ quote. I was advocating the importance of engaging with customers and end-users to understand their wants and needs. ![]() But does it really matter?ĭuring a Design thinking workshop at the University of Sydney’s Centre for Continuing Education. But we know now that Henry Ford didn’t say it. If I had asked people what they wanted, they would have said faster horses. Stop asking your customers what they want. ![]()
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